2025年北京印刷学院611新闻传播理论-830新闻传播实务考研真题
<p style="margin: 8px; font-family: Calibri, sans-serif; caret-color: rgb(0, 0, 0);" data-pm-slice="0 0 []"><b style=""><span style="font-family: 宋体; color: red;"><span leaf="" style=""><span textstyle="" style="color: rgb(255, 76, 65);">2025</span></span></span></b><b style=""><span style="font-family: 宋体; color: red;"><span leaf=""><span textstyle="" style="color: rgb(255, 76, 65);">年北京印刷学院</span></span><span leaf=""><span textstyle="" style="color: rgb(255, 76, 65);">(611)</span></span><span leaf=""><span textstyle="" style="color: rgb(255, 76, 65);">新闻传播理论</span></span><o:p></o:p></span></b></p><section style="margin: 8px;"><span style="caret-color: rgb(0, 0, 0);"></span><span style="caret-color: rgb(0, 0, 0);"></span><span style="caret-color: rgb(0, 0, 0);"></span><span style="caret-color: rgb(0, 0, 0);"></span><span style="caret-color: rgb(0, 0, 0); font-family: -webkit-standard;"></span></section><p style="margin: 8px;" data-pm-slice="0 0 []"><b><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">一、</span></span></span></b><b><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">名词解释</span></span><span leaf=""><span textstyle="" style="">(</span></span><span leaf=""><span textstyle="" style="">本大题共</span></span><span leaf=""><span textstyle="" style="">4</span></span><span leaf=""><span textstyle="" style="">小题，每小题</span></span><span leaf=""><span textstyle="" style="">5</span></span><span leaf=""><span textstyle="" style="">分，共</span></span><span leaf=""><span textstyle="" style="">20</span></span><span leaf=""><span textstyle="" style="">分</span></span><span leaf=""><span textstyle="" style="">)</span></span><o:p></o:p></span></b></p><p style="margin: 8px; font-family: Calibri, sans-serif;"><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">1.</span></span></span><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">群体感染</span></span><o:p></o:p></span></p><p style="margin: 8px; font-family: Calibri, sans-serif;"><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">2.</span></span></span><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">第三人效果</span></span><o:p></o:p></span></p><p style="margin: 8px; font-family: Calibri, sans-serif;"><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">3.</span></span></span><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">社会关系论</span></span><o:p></o:p></span></p><p style="margin: 8px; font-family: Calibri, sans-serif;"><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">4.</span></span></span><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">沉默的螺旋</span></span><o:p></o:p></span></p><p style="margin: 8px; font-family: Calibri, sans-serif;"><b><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">二、简答题</span></span><span leaf=""><span textstyle="" style="">(</span></span><span leaf=""><span textstyle="" style="">本大题共</span></span><span leaf=""><span textstyle="" style="">4</span></span><span leaf=""><span textstyle="" style="">小题，每小题</span></span><span leaf=""><span textstyle="" style="">15</span></span><span leaf=""><span textstyle="" style="">分，共</span></span><span leaf=""><span textstyle="" style="">60</span></span><span leaf=""><span textstyle="" style="">分</span></span><span leaf=""><span textstyle="" style="">)</span></span><o:p></o:p></span></b></p><p style="margin: 8px; font-family: Calibri, sans-serif;"><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">1.</span></span></span><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">怎么理解新闻的本质真实</span></span><o:p></o:p></span></p><p style="margin: 8px; font-family: Calibri, sans-serif;"><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">2.</span></span></span><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">为什么社会责任感是职业媒体人应该具备的素养</span></span><o:p></o:p></span></p><p style="margin: 8px; font-family: Calibri, sans-serif;"><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">3.</span></span></span><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">简述舆论和传播媒介的关系</span></span><o:p></o:p></span></p><p style="margin: 8px; font-family: Calibri, sans-serif;"><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">4.</span></span></span><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">简述麦克卢汉的部落化和地球村理论</span></span><o:p></o:p></span></p><p style="margin: 8px; font-family: Calibri, sans-serif;"><b><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">三、论述题</span></span><span leaf=""><span textstyle="" style="">(</span></span><span leaf=""><span textstyle="" style="">本大题共</span></span><span leaf=""><span textstyle="" style="">2</span></span><span leaf=""><span textstyle="" style="">小题，每小题</span></span><span leaf=""><span textstyle="" style="">35</span></span><span leaf=""><span textstyle="" style="">分，共</span></span><span leaf=""><span textstyle="" style="">70</span></span><span leaf=""><span textstyle="" style="">分</span></span><span leaf=""><span textstyle="" style="">)</span></span><o:p></o:p></span></b></p><p style="margin: 8px; font-family: Calibri, sans-serif;"><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">1.</span></span></span><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">如果构建新时代传播体系</span></span><o:p></o:p></span></p><p style="margin: 8px; font-family: Calibri, sans-serif;"><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">2.</span></span></span><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">互联网下大众传播的新革命</span></span></span></p><p style="margin: 8px; font-family: Calibri, sans-serif;"><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style=""><br></span></span></span></p><p style="margin: 8px; font-family: Calibri, sans-serif; caret-color: rgb(0, 0, 0);" data-pm-slice="0 0 []"><b><span style="font-family: 宋体; color: red;"><span leaf=""><span textstyle="" style="color: rgb(255, 76, 65);">2025</span></span></span></b><b><span style="font-family: 宋体; color: red;"><span leaf=""><span textstyle="" style="color: rgb(255, 76, 65);">年北京印刷学院</span></span><span leaf=""><span textstyle="" style="color: rgb(255, 76, 65);">(830)</span></span><span leaf=""><span textstyle="" style="color: rgb(255, 76, 65);">新闻传播实务</span></span><o:p></o:p></span></b></p><p style="margin: 8px; font-family: Calibri, sans-serif; caret-color: rgb(0, 0, 0);"><b><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">一、简答题</span></span><span leaf=""><span textstyle="" style="">(</span></span><span leaf=""><span textstyle="" style="">本大题共</span></span><span leaf=""><span textstyle="" style="">3</span></span><span leaf=""><span textstyle="" style="">小题，共</span></span><span leaf=""><span textstyle="" style="">50</span></span><span leaf=""><span textstyle="" style="">分</span></span><span leaf=""><span textstyle="" style="">)</span></span><o:p></o:p></span></b></p><p style="margin: 8px; font-family: Calibri, sans-serif; caret-color: rgb(0, 0, 0);"><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">1.</span></span></span><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">请简述连续性报道与系列报道的异同</span></span><span leaf=""><span textstyle="" style="">(15</span></span><span leaf=""><span textstyle="" style="">分</span></span><span leaf=""><span textstyle="" style="">) </span></span><o:p></o:p></span></p><p style="margin: 8px; font-family: Calibri, sans-serif; caret-color: rgb(0, 0, 0);"><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">2.</span></span></span><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">请简述常见的定量调查方法</span></span><span leaf=""><span textstyle="" style="">(15</span></span><span leaf=""><span textstyle="" style="">分</span></span><span leaf=""><span textstyle="" style="">) </span></span><o:p></o:p></span></p><p style="margin: 8px; font-family: Calibri, sans-serif; caret-color: rgb(0, 0, 0);"><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">3.</span></span></span><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">请简述三种广告预算制定方法以及其优势与劣势</span></span><span leaf=""><span textstyle="" style="">(20</span></span><span leaf=""><span textstyle="" style="">分</span></span><span leaf=""><span textstyle="" style="">) </span></span><o:p></o:p></span></p><p style="margin: 8px; font-family: Calibri, sans-serif; caret-color: rgb(0, 0, 0);"><b><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">二、案例分析题</span></span><span leaf=""><span textstyle="" style="">(</span></span><span leaf=""><span textstyle="" style="">本大题共</span></span><span leaf=""><span textstyle="" style="">1</span></span><span leaf=""><span textstyle="" style="">小题，每小题</span></span><span leaf=""><span textstyle="" style="">40</span></span><span leaf=""><span textstyle="" style="">分，共</span></span><span leaf=""><span textstyle="" style="">40</span></span><span leaf=""><span textstyle="" style="">分</span></span><span leaf=""><span textstyle="" style="">)</span></span><o:p></o:p></span></b></p><p style="margin: 8px; font-family: Calibri, sans-serif; caret-color: rgb(0, 0, 0);"><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">联合国</span></span><span leaf=""><span textstyle="" style="">COP29</span></span><span leaf=""><span textstyle="" style="">的会议，点明了一下寄托了发展中国家的一些期待和厚望，对未来气候变化格局会有很大影响共同商讨应对气候变化，其商讨结果有可能会产生深远影响， 期待取得实质性突破</span></span><o:p></o:p></span></p><p style="margin: 8px; font-family: Calibri, sans-serif; caret-color: rgb(0, 0, 0);"><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">1.</span></span></span><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">请就应对气候变化，写一篇新闻评论</span></span><o:p></o:p></span></p><p style="margin: 8px; font-family: Calibri, sans-serif; caret-color: rgb(0, 0, 0);"><b><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">三、写作题</span></span><span leaf=""><span textstyle="" style="">(</span></span><span leaf=""><span textstyle="" style="">本大题共</span></span><span leaf=""><span textstyle="" style="">1</span></span><span leaf=""><span textstyle="" style="">小题，每小题</span></span><span leaf=""><span textstyle="" style="">60</span></span><span leaf=""><span textstyle="" style="">分，共</span></span><span leaf=""><span textstyle="" style="">60</span></span><span leaf=""><span textstyle="" style="">分</span></span><span leaf=""><span textstyle="" style="">)</span></span><o:p></o:p></span></b></p><p style="margin: 8px; font-family: Calibri, sans-serif; caret-color: rgb(0, 0, 0);"><span style="font-family: 宋体;"><span leaf=""><span textstyle="" style="">1.</span></span></span><span style="font-family: 宋体;"><span leaf="" style=""><span textstyle="" style="">请就文化数字化建设，任选一个新闻传播理论角度，写一篇</span></span><span leaf="" style=""><span textstyle="" style="">1000</span></span><span leaf="" style=""><span textstyle="" style="">字左右的论文</span></span><span style="font-size: 14pt;"><o:p></o:p></span></span></p><section style="box-sizing: border-box; text-align: justify; font-size: 16px; color: rgb(62, 62, 62);"></section><p></p>
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